Salerm’s White Hair Shampoo uses violet pigment to neutralize yellow tones, keeping white, grey, bleached, and blonde hair visibly brighter with a clean, luminous finish. With vitamins A, B, E and H, provitamin B5, and fruit acids, it supports color protection while improving softness and shine, and it also helps address dandruff, excess grease, and hair loss concerns. Made in Spain as part of the Gold Line, it is 100% cruelty-free, vegan, and paraben-free for a more mindful routine. Hair looks clearer and more vibrant, and feels smoother and silkier with continued use.