Briogeo’s Curl Charisma Rice Amino Avocado Hydrating Shampoo gently cleanses curls, coils, and waves without stripping natural oils, leaving hair softer, more touchable, and visibly more defined. Powered by avocado oil, rice amino acids and extract, shea butter, tomato fruit ferment, vitamin E, and the NOVA Complex, it delivers light moisture while helping seal the cuticle, lock out humidity, and reduce frizz for longer-lasting curl shape. The 95% naturally-derived, vegan, Leaping Bunnycertified formula is sulfate-free and designed to support stronger, more resilient curls with each wash. A clean scent with a light citrus top, sweet floral heart, and warm spice base keeps hair smelling fresh without feeling overpowering.