L’Oreal Paris’s Colour Riche Intense Volume Matte Lipstick delivers up to 16 hours of bold, saturated color with a soft powdery matte finish that stays comfortable. Infused with hyaluronic acid, it helps visibly plump and smooth lips for a fuller, healthier-looking look while keeping them feeling soft. The slim bullet is designed for precision, making it easy to define crisp edges and achieve even, rich coverage in a single swipe. Long-wearing and transfer-resistant, the formula helps prevent bleeding, feathering, and color migration so the look stays clean and true from morning through evening. With 22 high-impact shades, it supports everything from polished everyday definition to deeper statement lips, and the gentle vanilla touch keeps wear pleasant.