Maintain your hairu2019s vibrancy with this sulfate and paraben-free shampoo, designed for gentle, color-safe cleansing. Formulated to extend the lifespan of your shade, it enhances brilliance while deeply hydrating the scalp and hair.Infused with milk proteins, wheat proteins, and the antioxidant-rich Integrity 41, this shampoo actively prevents fading while restoring natural keratin for improved strength. Complete with a sweet, indulgent scent, it leaves hair softer, shinier, and more radiant with every wash. For best results, follow with milk_shake Color Care Conditioner. Size:10.1oz