Joico’s Colorful Glow Beyond Anti-fade Serum is a lightweight formula expertly designed to maintain and enhance hair color longevity. With the infusion of Camellia Oil and Pomegranate Fruit Extract, this serum boosts color vibrancy while imparting a brilliant shine.The advanced ColorLock technology and UV filters provide robust protection from environmental stressors, ensuring each hue remains rich and dynamic. Equipped with SmartReleaseu201au00d1u00a2 Technology, it effectively reduces frizz and fortifies each strand, promoting softness and resilience. A concentration of antioxidants offers daily defense against damage, preserving the lightweight feel. Ideal for all hair types, this serum ensures consistently vibrant and beautiful hair.