Joico’s Colorful Anti-Fade Shampoo is a gentle daily cleanser formulated to keep color-treated hair bright and lively for up to 8 weeks. Infused with nourishing camellia oil and pomegranate extract, it protects hair from damage while maintaining vibrant color.Free from harsh SLS/SLES sulfates, the shampoo uses SmartReleaseu201au00d1u00a2 Technology to steadily deliver essential rosehip oil, arginine, and keratin. The result is soft, shiny hair that resists breakage, allowing you to enjoy radiant, resilient locks day after day. Size:33.8oz