Joicou2019s Color Balance Purple Shampoo delicately cleanses the locks and helps preserve the crystal coolness of blonde or gray hair. Violet pigments attach to the hair fiber to neutralize yellow, orange, or brassy undertones for a stay-true hue, while UV absorbers prolong color wear and prevent it from fading.This shampoo also features rosehip oil, arginine, and keratin, which are gradually released to repair the hair, prevent frizz, and add shine. Pair this product with Joicou2019s Color Balance Purple Conditioner to skyrocket the effects. Size:10.1oz