Schwarzkopf’s BlondMe – Cool Blondes Neutralizing Shampoo uses cool pigments with 3D Bond Creation Technology and a Velvet Flower Protein Complex to gently cleanse while visibly neutralizing yellow undertones and lifting brassy warmth for a clearer, cooler blonde. The sulfate-free, paraben-free formula helps balance oily roots and dry ends, reduce dullness, and leave hair feeling smoother, stronger, and easier to manage with a healthy-looking shine.Used alongside the complementary Neutralizing Mask, it supports bond repair and, according to claims, can improve inner hair structure by up to 92% to help color look fresher and hair feel rebuilt; it suits blondes and all hair types and finishes with a subtle parfum with coconut notes. Size:10oz