Aveda’s Blonde Revival Purple Toning Shampoo transforms blonde and silver hair by neutralizing yellow tones for a vibrant, brass-free finish. Enriched with violet pigments and wild orchid, it brightens and revitalizes hair, bringing out its best shades.Nourishing acai and passionfruit oils ensure hair stays smooth and hydrated. Free from sulfates, this gentle formula cleanses without stripping, boasting 97% naturally derived ingredients. The shampoo is vegan, cruelty-free, and scented with a subtle blend of osmanthus, certified organic orange, and cedarwood, providing a rejuvenating experience for blonde locks. Size:1.7oz