Joico’s Blonde Life Brightening Shampoo is designed for those seeking vibrant and illuminated blonde hair. This sulfate-free formula creates a luxurious lather that cleanses gently, diminishing dullness and brassiness while revitalizing hair for a refreshing shine.Enriched with nourishing Tamanu and Monoi oils, it enhances smoothness and effortlessly detangles for an easy-care routine. The inclusion of Arginine and Joico’s SMARTRELEASE TECHNOLOGY actively repairs and strengthens hair from the inside, promoting resilience and health. By preserving the hair’s natural pH, it maintains color brilliance, thereby extending the longevity of your blonde hue. A powerful combination of Arginine HCL, Hydrolyzed Keratin, Coconut Oil, and Gardenia Taitensis Flower Extract ensures lasting vibrancy, protecting against unwanted fading. Each wash reveals silky softness, guaranteeing your hair stays beautifully blonde. Size:33.8oz