Aveda’s Be Curly Advanced Shampoo cleanses textured hair while helping curls look visibly stronger, more hydrated, and more defined with each wash. Vegan, plant-powered curl-strengthening peptides from hydrolyzed pea and vegetable proteins fortify strands, while the sulfate-free, silicone-free formula detangles as it cleans and delivers up to 72 hours of frizz protection. Size:33.8oz