A color preserving shampoo for natural & colored hair Formulated with gentle surfactants to cleanse hair Contains direct pigments that color directly without the use of an activator Blended with hydrolyzed milk proteins for intense conditioning & protecting action Loaded with Provitamin B5 for deep moisturizing benefits Leaves hair soft & smooth with healthy looking color Ideal for white hair & for hair that has turned yellow due to bleaching or long exposure to sun To use: Gently massage into damp hair & rinse well. Repeat if necessary.