Icy BrillianceAlchemic Shampoo – Silver is a specialized purple formula designed to intensify and illuminate platinum and cool blonde tones. It effectively neutralizes unwanted warmth, ensuring your natural or cosmetic blonde remains exceptionally vibrant and pure.This color-enhancing cleanser provides essential protection to keep your delicate shade bright and long-lasting. By preserving the clarity of your hair, it delivers a high-shine finish that looks fresh from the salon.