eCosmetics is an authorized retailer of Blind Barber.Infused with hops (yes, from beer), the 151 Proof Premium Pomade leaves hair with the strongest hold and most natural sheen you can achieve from a water-based pomade. It may feel like you have beeswax in your hair, but a splash of water will allow for restyling or rinsing completely. No parabens, sulfates, or artificial dyes? Never. Handsome? Always.