eCosmetics is an authorized retailer of Blind Barber.Infused with hops (yes, from beer), the 101 Proof Classic leaves your hair with a maximum hold and a high sheen finish you can still run your hands through. For optimal results, emulsify a dime-sized dollop in your hands and work through towel-dried hair.Parabens, sulfates, or artificial dyes? Never. Handsome? Always.