The about page is a page on your site where you refer and talk about yourself.
It is one of the most important pages in your site and one of the most visited pages.
But why does this page attract so many visits and so much interest?
Think about your own behavior when you discover a new blog or site. You want to see who the person behind the blog or the article is, true?
So it is with those who discover your blog. They want to get to know you better so they can see if they can trust you and relate to you.
On the about page you have the opportunity to shine and show your personality.
The following tips will help you write the perfect about page. A page that will give readers another reason to add your blog to their favorites, subscribe to your newsletter or leverage your services and products.
Write in the first person singular.
Use the first person singular to connect more with the reader. The third person may be more accustomed to official CVs, but here you welcome the reader to your site and present yourself.
For example you would not write “John started this blog…” but “My name is John and I started this blog…”.
Include one or more of your photos.
Even if you do not intend to upload your own photos to your posts, include at least one on the about page so people know who you are.
Your photo of course is not the only way to help the reader get to know you. There are successful blogs where bloggers have not uploaded their photo or are writing anonymously.
But if you have no reason to write anonymously, give your readers a chance to see your eyes and your smile. This way they will connect with you much faster.
Be concise and concise.
Write what you want to write without writing your life story. Be concise and concise, but give the necessary information.
Write to whom you are addressing.
On the about page, you should indicate who you are addressing. Do you write for other bloggers? For the medical community? For your customers? For local stores in your area? Healthy Eating Tips?
Even if it’s a very specialized audience, do not be afraid to mention it on your about page. You do not write for everyone, you write for your own specific audience. And if someone sees that your content does not concern them, that is exactly what you wanted to achieve. Attract the audience that interests you.
Use your own personal voice and write in the style you would in all other posts. If you write with humor, show your humor here as well. If what characterizes you is your creativity, find a way to show it here as well.
Guide the reader to the next step.
Every good article ends with a call to action. In other words, you need to tell your readers what you want them to do, what their next step should be.
The same goes for the about page. Now that all these people have learned about you, what do you want them to do? Do you want them to subscribe to your newsletter? Do you want to be followed on social media? Want to read something else of your own? Do not miss the golden opportunity to invite them to take their next step.
It may sound strange, but the about page is not about you. The about page is for your readers.
When someone reads your about page they try to find an answer to the question: what can I gain from this blog ?.
Of course you are the creator and for this you should introduce yourself and write about yourself, as you would in any other first acquaintance. But remember that the reader reads who you are to understand if he can trust you, if you have the solution to his problem and if he has something to gain from your content.