Best 10 Directories to List an Online Shop or Business

In today’s competitive online marketplace, business directories remain a powerful channel to improve visibility, gain referral traffic, and diversify backlinks. Listing your online shop in quality directories can enhance credibility, SEO authority, and reach new audiences. However, not every directory provides the same value, some are free, others paid, and backlink policies differ (dofollow vs nofollow).

This updated 2025 guide analyzes the 10 best directories to list your online shop or business, focusing on pricing, features, and link types.

1. All Shops Directory (allshopsdirectory.com)

The directory offers both free and paid listing options.

Plans:

  • Regular Free Listing – FREE
  • Regular Advertisement Listing
  • Featured Advertisement Listing
  • Bulk Packages: 10 Regular or Featured Listings

Backlink Policy: Listings include standard website links, dofollow or nofollow based on selected plan.
Pros: E-commerce focused, global reach, permanent listings, free entry option.

2. Google Business Profile

  • Cost: Free
  • Backlink Type: Nofollow (citation style)
  • Benefits: Essential for local visibility; displays on Google Maps & Search results.

3. Bing Places for Business

  • Cost: Free
  • Backlink Type: Nofollow
  • Benefits: Visibility in Bing/Microsoft ecosystem.

4. Yelp

  • Cost: Free listing, optional paid ads.
  • Backlink Type: Nofollow
  • Benefits: Reputation & reviews platform with strong consumer trust.

5. Yellow Pages

  • Cost: Free basic listings; paid enhanced visibility.
  • Backlink Type: Nofollow (in most cases)
  • Benefits: Recognized brand, good for local credibility.

6. Manta

  • Cost: Free basic listings, paid promotional upgrades.
  • Backlink Type: Usually Nofollow
  • Benefits: Widely cited business directory with moderate domain authority.

7. Hotfrog

  • Cost: Free listings globally, optional paid premium visibility.
  • Backlink Type: Typically Nofollow (free), may vary for premium.
  • Benefits: International coverage, simple submission.

8. Jasmine Directory

  • Cost: Paid editorial review. Inclusion not guaranteed.
  • Backlink Type: Often Dofollow due to editorial acceptance.
  • Benefits: Human-edited, selective, higher trust.

9. Yalwa

  • Cost: Free; optional paid local visibility upgrades.
  • Backlink Type: Nofollow
  • Benefits: Available in 50+ countries, supports local SEO.

10. StoreBoard

  • Cost: Free, premium upgrades available.
  • Backlink Type: Mixed (often Nofollow).
  • Benefits: Business social network + directory hybrid.

Quick Comparison Table

Directory – Free Listing – Paid Option – Backlink Type – Notable Advantage

All Shops Directory | Yes | Yes | Unknown | E-commerce focus |
Google Business Profile | Yes | Ads | Nofollow | Maps visibility |
Bing Places | Yes | No | Nofollow | Bing exposure |
Yelp | Yes | Yes | Nofollow | Review credibility |
Yellow Pages | Yes | Yes | Nofollow | Brand trust |
Manta | Yes | Yes | Nofollow | Citation diversity |
Hotfrog | Yes | Yes | Nofollow | International scope |
Jasmine Directory | No | Yes | Likely Dofollow | Editorial quality |
Yalwa | Yes | Yes | Nofollow | Multi-country reach |
StoreBoard | Yes | Yes | Mixed | Small business niche |

Final Thoughts

Listing your online business in reputable directories like All Shops Directory, Google Business Profile, or Jasmine Directory builds both credibility and SEO diversity. While most links are nofollow, directories remain valuable for visibility, local discovery, and structured citations.

For e-commerce brands, starting with free listings is low risk—then test paid or featured placements on directories that bring real referral traffic.

SEO Tip:
Always monitor listing backlinks and use unique business descriptions per directory to avoid duplicate content penalties.

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