Premium online retailer of authentic, luxurious Persian rugs at affordable prices. Beautiful Rugs was born out of our owner’s passion for the art of weaving and rug making: a passion that bloomed when he was only a little boy in Iran. It is today a premium online retailer of authentic, luxurious Persian rugs at affordable prices. Based out of Chicago, we have hundreds of gorgeous rugs in an assortment of traditional and contemporary designs, styles, colors, and sizes.